HLT Brands started from a simple frustration: small businesses are too often treated badly by their marketing agency, and usually only find out months later.
The pattern is easy to recognise. Prices hide behind a discovery call. The agency opens the ad account in its own name, so leaving means starting from zero. A percentage is quietly added on top of ad spend. A twelve-month contract with an exit fee is presented as “standard”. And when results are questioned, the answer is a dashboard nobody asked for.
We set HLT Brands up to work the opposite way, and we wrote those commitments into our Terms of Service so they are enforceable, not decorative.